“The meeting was over …. groups of cattle people, some with Levis and Stetsons pushed back to reveal pale foreheads and some with the rumpled attire of a professor with collars unbuttoned and ties flapping, were in lively discussion over the day’s issues. All conversations centered on beef cattle performance … laughter punctuated the sometimes intense discussions among these people of the beef industry….”

― From Celebrating The First 25 Years