“The meeting was over …. groups of cattle people, some with Levis and Stetsons pushed back to reveal pale foreheads and some with the rumpled attire of a professor with collars unbuttoned and ties flapping, were in lively discussion over the day’s issues. All conversations centered on beef cattle performance … laughter punctuated the sometimes intense discussions among these people of the beef industry….”
― From Celebrating The First 25 Years
Founded in 1968, the Beef Improvement Federation (BIF) is an organization dedicated to advancing and coordinating all segments of the beef industry. From the start, the BIF sought to connect science and industry to improve beef cattle genetics.